With the 2017 theme "Their Future is our Future - A healthy planet for migratory birds and people", World Migratory Bird Day has thrown light on the topic of "Sustainable Development for Wildlife and People". The 2017 theme is linked to the UN Sustainable Development Goals and highlights the interdependence of people and nature, and more specifically people and migratory birds, as they share the same planet and the same limited resources. Human activity can have a negative impact on birds’ migration, while humankind relies on birds in many ways. The 2017 campaign aimed at highlighting the fact that conserving migratory birds also contributes to the sustainable management of our natural resources, demonstrating that bird conservation is also crucial for the future of humankind.